Which European Country Created the Alphabet? Hint: It’s the 2025–2026 Agent/Broker Travel Incentive Destination

We may or may not have stumped you with this question, but the correct answer is Greece. The Greek alphabet is more than 2,500 years old, and its 24 letters served as the foundation of many modern alphabets around the world, like Latin. Even the word “alphabet” itself derives from the first two letters of the Greek alphabet: alpha and beta.

And with that fun fact to fuel your curiosity, we’re excited to announce that our theme for the 2025–2026 Agent/Broker Travel Incentive is: Opa! A Luxurious Odyssey Through Historic Athens. Well-deserving qualifiers of the travel incentive will join us on the Athens Riveira at the One&Only Aesthesis in Athens, Greece, from September 27, 2026, to October 1, 2026.

As the southernmost country in Europe, Greece’s estimated 6,000 islands and islets are scattered across three seas—the blue Aegean Sea to the east, the Mediterranean Sea to the south, and the Ionian Sea to the west. Although Athens is not one of these islands due to its location on the southeastern coast of mainland Greece, it is considered one of the sunniest capital cities in Europe, basking in over 250 sunny days on average each year.

Blending close proximity to beach relaxation areas, cultural attractions and cuisine, ancient ruins, and archaeological sites, as well as modern amenities, the One&Only Aesthesis’s pristine location is near the city center without the hassle of dealing with Greek ferries or domestic airports.

Nestled in oceanside seclusion in what some have deemed “the Hamptons of Greece,” the One&Only Aesthesis celebrated its grand opening in 2024 with a star-studded three-day event. And in just one year’s time, this gated, ultra-lavish resort racked up eight global awards including:

• Condé Nast Traveler Hot List—The Best New Resort in Greece
• Robb Report—ranked #16 in the 50 Greatest Luxury Hotels on Earth
• Travel + Leisure It List—Most Luxurious Hotels
• LIV Hospitality Design Awards—Architecture and Living Space for Beach Destination and Resort Luxury

That’s all we are going to divulge for now. We’re keeping our cards close to our chests before giving away any further details about what we have planned for the 2026 Athens trip. Come July 1, the 2025–2026 Agent/Broker Travel Incentive officially begins, so stay tuned for future bimonthly articles in The Agent’s Advocate exploring this incredible hotel and Greek destination. And make sure to set your sales targets high this year—you do not want to miss out on this trip of a lifetime!