Social media is a powerful tool for physicians. Establishing your online presence allows you to engage with patients, grow your reputation, and make your voice heard.
Although the web is a powerful tool for physicians, it becomes problematic when patients post unfavorable opinions. It is nearly impossible to prevent negative comments from being posted and equally difficult to obtain a retraction or remove an adverse comment once posted. Learn what you can do.
In an era when any patient can go online to research a doctor, a physician’s online reputation is as important as a physician’s reputation in the community. Kevin Pho, MD, founder and editor of KevinMD.com, shares his top social media strategies to counter erroneous information, connect with patients and colleagues, and influence perceptions of the medical profession.
Ready to get started on Facebook, LinkedIn, YouTube, and Twitter? Here’s what you need to know: