Social media is a powerful tool for physicians. Establishing your online presence allows you to engage with patients, grow your reputation, and make your voice heard.
When patients Google you, your profile pages on physician-rating sites appear at the top of the search results. That’s why it’s important for you to claim your profile on these sites.
In an era when any patient can go online to research a doctor, a physician’s online reputation is as important as a physician’s reputation in the community. Kevin Pho, MD, founder and editor of KevinMD.com, shares his top social media strategies to counter erroneous information, connect with patients and colleagues, and influence perceptions of the medical profession.
Ready to get started on Facebook, LinkedIn, YouTube, and Twitter? Here’s what you need to know: