The Doctor’s Advocate | Fourth Quarter 2015

How Doctors Can Harness Social Media

In today’s world, your online reputation is as important as your reputation in the community. Harness the power of social media to grow your reputation, connect with colleagues, and provide reliable health information for patients.

The Doctors Company has partnered with Kevin Pho, MD, founder and editor of KevinMD.com, to provide expert insights to help doctors establish, grow, and protect their online presence in the YouTube playlist “How Physicians Can Harness Social Media.” These videos cover topics like establishing a consistent social media brand, leveraging the visibility of physician rating sites, and responding to online criticism. You’ll also hear case studies from doctors who are successfully using social media, including a doctor who creates YouTube videos to raise awareness of public health issues and a clinic that uses Facebook to reach out to young patients.

Visit www.thedoctors.com/socialmedia to access these informative videos and other industry-leading social media resources.

The Doctor’s Advocate is published by The Doctors Company to advise and inform its members about loss prevention and insurance issues.

The guidelines suggested in this newsletter are not rules, do not constitute legal advice, and do not ensure a successful outcome. They attempt to define principles of practice for providing appropriate care. The principles are not inclusive of all proper methods of care nor exclusive of other methods reasonably directed at obtaining the same results.

The ultimate decision regarding the appropriateness of any treatment must be made by each healthcare provider considering the circumstances of the individual situation and in accordance with the laws of the jurisdiction in which the care is rendered.

The Doctor’s Advocate is published quarterly by Corporate Communications, The Doctors Company. Letters and articles, to be edited and published at the editor’s discretion, are welcome. The views expressed are those of the letter writer and do not necessarily reflect the opinion or official policy of The Doctors Company. Please sign your letters, and address them to the editor.