What Doctors Should Know About Social Media Risks and Rewards

Video Focuses on Using New Communication Tools for Patient Education

Napa, California—May 21, 2013—The potential risks and rewards that physicians face when employing social media for patient communication is the focus of the latest video issued by The Doctors Company, the nation’s largest physician-owned medical malpractice insurer.

In “What Doctors Should Know About Social Media Risks and Rewards,” Julie J. Song, MPH, patient safety/risk management account executive at The Doctors Company, says that physicians should use social media to engage patients in their healthcare and to promote patient education. Physicians should also be aware of the potential liabilities of social media. Ms. Song oversees risk evaluations of social media strategies and regularly presents the CME course “Risk Prevention Tips for the Digital Age: E-mailing, Texting, and Social Media.”

“The Doctors Company is pleased to provide expert insight on how doctors can utilize the latest communication tools,” said Stacy Schultz, vice president of marketing, The Doctors Company. “We support the appropriate use of social media in medical practices and believe in its potential to advance the practice of good medicine.”

To subscribe to The Doctors Company YouTube channel, go to www.youtube.com/doctorscompany.

About The Doctors Company
Founded by doctors for doctors in 1976, The Doctors Company (www.thedoctors.com) is relentlessly committed to advancing, protecting, and rewarding the practice of good medicine. The Doctors Company is the nation’s largest physician-owned medical malpractice insurer, with 73,000 members and $4 billion in assets, and is rated A by A.M. Best Company and Fitch Ratings.

Follow The Doctors Company on Twitter at @doctorscompany for industry trends, subscribe to its YouTube site to hear from industry experts, connect with The Doctors Company on LinkedIn to engage with company leaders, and find information on its key milestones and achievements on Facebook.

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