Videos Featuring Kevin Pho, MD, Show Doctors How to Build a Strong Online Brand

Napa, California—May 26, 2015—Doctors can use social media to enhance their reputation, connect with patients and colleagues, and influence perceptions of the medical profession, according to three YouTube videos released by The Doctors Company, the nation’s largest physician-owned medical malpractice insurer. The videos feature expert advice from Kevin Pho, MD, founder and editor of KevinMD.com, the web's leading destination for physician insight on breaking medical news.

Dr. Pho’s latest video, “3 Ways Doctors Can Use Social Media,” highlights the top ways physicians can use social media, including connecting with colleagues and easily staying up to date on the fast-growing volume of medical literature. Dr. Pho also explains how doctors can use social media to help guide patients to reliable online health information and establish themselves as a trusted, go-to resource for patients.

In “A Physician’s Reputation: Online and Off” and “Physician Branding on Social Media,” Dr. Pho explains why a doctor’s online reputation is as important as a physician’s reputation in the community, and how to build a strong online brand using the “hub and spoke” strategy.

“These videos and The Doctors Company’s other social media resources for physicians reflect our mission to advance the practice of good medicine,” said Stacy Schultz, senior vice president of marketing for The Doctors Company. “Social media has an important position in the changing healthcare environment, and we provide expert tools to help further the role that doctors and other healthcare providers play in these key online communities.”

Visit www.thedoctors.com/socialmedia to access all The Doctors Company’s social media resources.

About The Doctors Company
Founded and led by physicians, The Doctors Company (www.thedoctors.com) is relentlessly committed to advancing, protecting, and rewarding the practice of good medicine. The Doctors Company is the nation’s largest physician-owned medical malpractice insurer, with 76,000 members and $4.5 billion in assets, and is rated A by A.M. Best Company and Fitch Ratings.

Follow The Doctors Company on Twitter @doctorscompany for industry trends, subscribe to its YouTube site to hear from industry experts, connect with The Doctors Company on LinkedIn to engage with company leaders, and find information on its key milestones and achievements on Facebook.

About Kevin Pho, MD
Kevin Pho, MD, is the founder and editor of KevinMD.com and co-author of the book Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices.

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