Napa, California—March 10, 2015—Social media’s leading physician voice and the nation’s largest physician-owned medical malpractice insurer have partnered to provide expert resources that help doctors harness the power of social media. Kevin Pho, MD, founder and editor of KevinMD.com, and The Doctors Company today announced a new collaborative effort focusing on the important role social media plays in the changing healthcare environment.
“Doctors need to know that patients are already online searching for information about them and for health information,” Dr. Pho said. “A physician’s online reputation is just as important as a physician’s reputation in the community, and defining yourself on social media is the most powerful way to establish your online presence. I’m excited to partner with The Doctors Company to provide these tools for doctors.”
Seven out of 10 Internet users access health-related information on the web. Social media is transforming the way physicians and patients interact and allowing doctors to share their experiences and insights with a wide audience as the healthcare industry undergoes unprecedented change. Physician-rating sites are giving patients a forum to make their voices heard. However, these evolving communication channels have potential liability risks that doctors must be aware of when they engage in conversations online.
Dr. Pho and The Doctors Company will provide expert insight on these issues to help further the role that doctors and other healthcare providers play in online communities, while reducing liability risks and protecting patient privacy. These industry-leading resources can help physicians use social media to increase patient satisfaction, influence the perception of the medical profession, and elevate the quality of health information available online.
Stacy Schultz, senior vice president of marketing for The Doctors Company, said the collaboration reflects the company’s mission to advance the practice of good medicine. “This partnership highlights our efforts to advocate for doctors in the changing healthcare environment,” she said. “The web is a powerful tool for physicians, and we’re proud to partner with Dr. Pho to help doctors leverage it.”
Visit www.thedoctors.com/socialmedia to access these expert physician resources from Dr. Pho and The Doctors Company.
About The Doctors Company
Founded and led by physicians, The Doctors Company (www.thedoctors.com) is relentlessly committed to advancing, protecting, and rewarding the practice of good medicine. The Doctors Company is the nation’s largest physician-owned medical malpractice insurer, with 75,000 members and $4.3 billion in assets, and is rated A by A.M. Best Company and Fitch Ratings.
Follow The Doctors Company on Twitter @doctorscompany for industry trends, subscribe to its YouTube site to hear from industry experts, connect with The Doctors Company on LinkedIn to engage with company leaders, and find information on its key milestones and achievements on Facebook.
About Kevin Pho, MD
Kevin Pho, MD, is the founder and editor of KevinMD.com and co-author of the book Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices.