Members Benefit from Award-Winning Marketing by The Doctors Company

Future of Health Care Survey, Tribute Plan, Social Media Campaign Garner Top Honors

Napa, California—August 7, 2013—The Doctors Company, the nation’s largest physician-owned medical malpractice insurer, has been honored by the Insurance Marketing and Communications Association (IMCA) for its outstanding efforts to inform members about the future of health care, breakthrough member benefits, and major trends affecting medical practices.

The company was recognized with top honors for its commitment to inform physicians about emerging industry challenges through its Future of Health Care survey program. In this campaign, the company surveyed its members nationwide and informed physicians of the profession’s shared sentiments as the U.S. enters a new phase of health care practice.

The company also earned a Best in Show award for its social media thought leadership series, where it tapped top national experts to provide members with valuable insights on major trends affecting medical practices.

The Doctors Company also was awarded for its campaign to mark the five-year anniversary of the Tribute® Plan. The campaign let members know about the increased membership and loyalty from Tribute and again provided tangible proof that they are members, not just insureds.

“These honors showcase the excellence of our efforts to advocate for our members, generate excitement for the breakthrough Tribute Plan, and engage members and the health care community through social media,” said Stacy Schultz, senior vice president of marketing for The Doctors Company. “We are extremely proud to receive multiple awards in this national competition.”

The 55th annual IMCA Showcase Awards were announced recently in Philadelphia during the IMCA annual conference.

About The Doctors Company
Founded by doctors for doctors in 1976, The Doctors Company (www.thedoctors.com) is relentlessly committed to advancing, protecting, and rewarding the practice of good medicine. The Doctors Company is the nation’s largest physician-owned medical malpractice insurer, with 74,000 members and $4 billion in assets, and is rated A by A.M. Best Company and Fitch Ratings.

Follow The Doctors Company on Twitter at @doctorscompany for industry trends, subscribe to its YouTube site to hear from industry experts, connect with The Doctors Company on LinkedIn to engage with company leaders, and find information on its key milestones and achievements on Facebook.

About IMCA
The Insurance Marketing and Communications Association (IMCA) is an international organization of insurance marketing and communications professionals who specialize in marketing, communications, advertising, sales promotion, and public relations. The IMCA Showcase Awards competition recognizes outstanding marketing and communications work in the insurance industry to promote higher standards of excellence.

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