Doctors Learn from Their Peers How to Harness Social Media

Three New Videos Feature Kevin Pho, MD, ZDoggMD, and Others

Napa, California—October 13, 2015—Doctors can learn about the risks and benefits of using social media in three new YouTube videos released by The Doctors Company, the nation’s largest physician-owned medical malpractice insurer. The videos are created as the part of the collaborative effort between The Doctors Company and Kevin Pho, MD, founder and editor of KevinMD.com, focusing on helping doctors navigate the dynamic online landscape.

Patients have more avenues than ever to express opinions online about their doctors, making it inevitable that a doctor will face criticism on the web. In the first video, “Physicians: How to Manage Online Criticism,” Dr. Pho advises doctors on how to deal with and respond to negative online reviews.

The videos “Physician Social Media Anecdotes” and “A Physician’s Approach to Social Media” feature doctors who are successfully using social media to build their online reputations and engage with patients. Doctors can learn tips from Zubin Damania, MD, (ZDoggMD); Howard Luks, MD; and the staff at MacArthur Clinic, in addition to tips from Dr. Pho himself.

“Social media has an important role in the changing healthcare environment,” said Stacy Schultz, senior vice president of marketing for The Doctors Company. “The Doctors Company is dedicated to helping doctors leverage social media to become a trusted resource for patients. These videos and our other industry-leading social media resources reflect our mission to advance the practice of good medicine.”

Visit www.thedoctors.com/socialmedia to access these videos and other social media resources for physicians.

About The Doctors Company
Founded and led by physicians, The Doctors Company (www.thedoctors.com) is relentlessly committed to advancing, protecting, and rewarding the practice of good medicine. The Doctors Company is the nation’s largest physician-owned medical malpractice insurer, with 77,000 members and $4.3 billion in assets, and is rated A by A.M. Best Company and Fitch Ratings.

Follow The Doctors Company on Twitter @doctorscompany for industry trends, subscribe to its YouTube channel to hear from industry experts, connect with The Doctors Company on LinkedIn to engage with company leaders, and find information on its key milestones and achievements on Facebook.

About Kevin Pho, MD
Kevin Pho, MD, is the founder and editor of KevinMD.com and co-author of the book Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices.

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