IMCA Honors The Doctors Company with Two Top Awards
Napa, California—August 24, 2010—The Doctors Company, the largest national insurer of physician and surgeon medical liability, received two Best of Show awards for its Agent/Broker Web site and Tribute® Plan campaigns at the Insurance & Marketing Communicators Association (IMCASM) Showcase Awards, held in Atlanta June 27-30.
The Doctors Company earned the IMCA’s highest honor in two categories: Marketing and Electronic or Interactive Communications. Winning the Marketing category, the Tribute Plan’s interactive member tool demonstrates the one-of-a kind benefit rewarding members for their loyalty and commitment to providing outstanding patient care. The Agent/Broker Web site was recognized for the extensive array of electronic tools available to help agency partners provide industry-leading, on-demand member service.
“We strive to provide industry-leading member service and continuously enhance efficiency for member physicians and partners through the utilization of technology,” said Stacy Schultz, vice president of marketing for The Doctors Company. “We are honored to receive industry recognition for our strategic programs.”
The 52nd annual IMCA Showcase Awards competition recognizes outstanding marketing communication in the insurance and financial services industries. Award winners were selected from more than 215 entries in 35 categories and judged by both insurance and marketing industry professionals. Other 2010 Best of Show winners include State Farm, Liberty Mutual (SAFECO), Farmer’s Insurance, MetLife, and The Hartford. Additional information on the 2010 awards can be found at www.imcanet.com.
About IMCA
The IMCA (www.imcanet.com) is an international organization of insurance communications professionals specializing in marketing, communications, advertising, sales promotion, public relations, and media relations. The oldest insurance marketing and communications association in North America, it began as the Insurance Advertising Conference (IAC) in 1923 and was renamed in 1984 to better depict the evolving roles of insurance communicators. IMCA’s purpose is to promote excellence in insurance marketing and communications, improve the professional skills of members, foster the sharing of ideas and experiences among members, and promote a positive image of the insurance industry.
About The Doctors Company
Founded by doctors for doctors in 1976, The Doctors Company (www.thedoctors.com) is relentlessly committed to advancing, protecting, and rewarding the practice of good medicine. The Doctors Company is the largest national insurer of physician and surgeon medical liability with 46,000 member physicians, $3 billion in assets, an A rating by Fitch Ratings, and an A- rating by A.M. Best Company.