The Doctor’s Advocate | Fourth Quarter 2015
How Doctors Can Harness Social Media
In today’s world, your online reputation is as important as your reputation in the community. Harness the power of social media to grow your reputation, connect with colleagues, and provide reliable health information for patients.
The Doctors Company has partnered with Kevin Pho, MD, founder and editor of KevinMD.com, to provide expert insights to help doctors establish, grow, and protect their online presence in the YouTube playlist “How Physicians Can Harness Social Media.” These videos cover topics like establishing a consistent social media brand, leveraging the visibility of physician rating sites, and responding to online criticism. You’ll also hear case studies from doctors who are successfully using social media, including a doctor who creates YouTube videos to raise awareness of public health issues and a clinic that uses Facebook to reach out to young patients.
Visit www.thedoctors.com/socialmedia to access these informative videos and other industry-leading social media resources.