The web is a powerful tool for physicians. Establishing your online presence on social media allows you to engage with patients, grow your reputation, and make your voice heard. These resources can help you get started on social media and expand your online presence.
Leverage the Power of the Web
The Doctors Company is proud to introduce our new social media report, "How Physicians Can Harness Social Media," developed in partnership with Kevin Pho, MD.
In partnership with Kevin Pho, MD, social media’s leading physician voice
In an era when any patient can go online to research a doctor, a physician’s online reputation is as important as a physician’s reputation in the community. Doctors can adopt social media strategies to counter erroneous information, connect with patients and colleagues, and influence perceptions of the medical profession. The short, informational videos in this playlist cover these topics:
What Doctors Should Know About Social Media Risks and Rewards
Social media can be a powerful tool for engaging and educating patients, but it comes with liability risks. Help protect yourself and your practice by reviewing best practices for social media interaction and e-mail communication.
How to Get Started on Social Media
These videos will show you how to get started on each of the four primary social media channels, as well as the basics of running a social media campaign.
The guidelines suggested here are not rules, do not constitute legal advice,
and do not ensure a successful outcome. The ultimate decision regarding the appropriateness
of any treatment must be made by each healthcare provider in light of all circumstances
prevailing in the individual situation and in accordance with the laws of the jurisdiction
in which the care is rendered.
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